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[Remote] Manager- Global PR & Brand Advocacy (NYX)
Note: The job is a remote job and is open to candidates in USA. L'Oréal is a leading global beauty company, and they are seeking a Manager for Global PR & Brand Advocacy for their NYX brand. This role is responsible for developing and executing strategic public relations initiatives and managing relationships with key talent to enhance brand visibility and engagement.
Responsibilities
- Develop, implement, and manage comprehensive PR strategies that align with brand objectives and marketing goals.
- Cultivate and maintain strong relationships with key media contacts (print, digital, broadcast, podcasts) to secure positive and impactful coverage.
- Draft and edit compelling press releases Q&As, speeches, and other PR materials.
- Identify and proactively pursue opportunities for brand storytelling, thought leadership, and executive profiling.
- Manage PR agencies and external partners, ensuring alignment with brand guidelines and campaign objectives.
- Stay abreast of industry trends, competitor activities, and emerging media channels to identify new PR opportunities.
- Identify, vet, recruit, and manage relationships with a diverse roster of talent, including influencers, brand ambassadors, experts, and spokespeople, ensuring they align with brand values and campaign goals.
- Develop and execute engaging influencer campaigns from conception to reporting, ensuring content aligns with brand messaging and regulatory guidelines (e.g., FTC, ASA).
- Provide talent with comprehensive briefings, product knowledge, and communication guidelines.
- Monitor talent performance, track engagement, and analyze the impact of talent collaborations on brand perception and business objectives.
- Foster long-term relationships with key talent, nurturing them into loyal brand advocates.
- Oversee gifting strategies and product seeding programs for talent and media.
- Collaborate with internal marketing, social media, and content teams to ensure integrated campaign messaging across all channels.
- Contribute to the development of engaging content strategies for PR and talent initiatives.
- Coordinate photo shoots, video productions, and virtual/in-person events involving media and talent.
- Assist in developing and implementing crisis communication plans.
- Monitor potential issues and provide timely and effective responses in collaboration with leadership.
- Safeguard brand reputation through proactive and reactive communication strategies.
- Manage PR and talent budgets effectively, ensuring optimal allocation of resources and adherence to financial guidelines.
- Track expenses and provide regular budget reports.
Skills
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
- 4-8 years of progressive experience in public relations, media relations, influencer marketing, or talent management, preferably within the [specify industry, e.g., beauty, fashion, consumer goods] sector.
- Proven track record of securing high-impact media placements and executing successful talent campaigns.
- Strong network of media contacts and established relationships with talent agencies/influencers.
- Exceptional written and verbal communication skills, with a keen eye for detail and compelling storytelling.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Strategic thinker with a creative mindset and a results-oriented approach.
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