PPC SEO Specialist B2B SaaS mfd

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Our client We are seeking an experienced and data driven SEO PPC Specialist with a proven track record in the HR SaaS and tech industries The ideal candidate will possess deep expertise in both technical and content SEO strategies and will play a key role in driving organic growth improving SERP rankings and optimizing digital performance for a fast growing B2B SaaS company operating in the HR technology space Your Responsibilities Search Engine Optimization SEO Conduct keyword research and implement on page and off page SEO strategies Optimize website content metadata and internal linking for improved rankings Perform technical SEO audits and collaborate with developers to implement fixes Monitor SEO performance using tools like Google Search Console SEMrush or Ahrefs Stay updated with algorithm changes and SEO trends Pay Per Click PPC Plan launch and manage PPC campaigns across Google Ads Bing Meta and other platforms Conduct keyword research audience targeting and bid strategy optimization Write compelling ad copy and coordinate with design teams for creatives Monitor campaign performance and adjust strategies to improve ROI Track KPIs such as CTR CPC CPA and ROAS Reporting Analysis Generate regular performance reports for both SEO and PPC efforts Use data to identify trends insights and opportunities for growth Collaborate with content design and development teams to align strategies Your Requirements 5 years of experience in both SEO and PPC roles Experience working with B2B SaaS or tech clients industry Proficiency in tools like Google Ads Google Analytics Search Console SEMrush Ahrefs and Meta Ads Manager Strong understanding of keyword research A B testing and conversion rate optimization Experience with CMS platforms e g WordPress Shopify Analytical mindset with strong Excel Google Sheets skills Google Ads and or Meta Blueprint certifications are a plus Basic HTML CSS knowledge Strong understanding of how SEO integrates with content marketing social media PR and lead generation funnels Familiarity with tag management e g Google Tag Manager Experience in e commerce or lead generation campaigns Experience optimizing websites and content in highly regulated or compliance sensitive industries e g HR software payroll platforms Familiarity with content management systems CMS like WordPress HubSpot or Webflow Prior work experience in cross functional marketing teams including paid search content and web development Halian Group With over 20 years of experience we have come to understand that innovation is the only way to provide agile practical solutions that transform businesses and careers Our resourcing and smart services help you to realize tomorrow s potential Discover the amazing things possible when you bring the right people and the right technologies together PPC SEO Specialist B2B SaaS in Dubai United Arab Emirates

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